TopTier and our people
Field Marketing is all about the supply and use of auxiliary personnel in the marketplace, as part of the marketing mix.
TopTier Field Marketing was formed by enthusiastic people, backed by efficient processes and expertise, helping to support your brand through tactical and strategic sales, merchandising, product demonstrations or assessment campaigns - such as field audits and mystery shoppers.
The people we provide are carefully selected depending on your brief and are committed and will deliver first class results. The diversity of our database allows us to choose the right people for each campaign and we believe we have the best in industry standards.
To ensure our high standards are maintained, we regularly mystery shop our staff and the management team is also very ‘hands on’, spending a lot of time on all activities and with all staff.
We have regularly meetings with staff and encourage their feedback when evaluating campaigns to find out what works well and what could be done better. This helps to build relationships with staff and makes them feel valued.
Our whole database of staff will have been face-to-face interviewed to ensure they are of suitable quality to work for our clients and we recruit constantly - this keeps our database refreshed. Performance of staff is monitored and graded by the management team and mystery shopping results and feedback.
We have a range of people and experience on our database from brand ambassadors to actors, artists, models and dancers - all of them highly trained in our field and comprising a range of ages, profiles and personalities.
Give us your ideal profile and we will shortlist available staff in the right geographical area. We will even find people with unique or niche skills if you require, however unusual - providing it is legal!
Our experience covers:
- Brand Ambassadors
- Demonstrators
- Merchandisers
- Leafleters
- Event Managers
- Team Leaders
- Mystery Shoppers
- Promotional Models
- Hospitality Staff
- Silver Service
- Specialist Skills i.e. Nail Technicians/Face Painters/Chefs (to name a few)
We rate our staff by performance, punctuality, loyalty and enthusiasm. Ratings are valuable when considering a person for a particular job - we believe in excellence and want to deliver this to our clients at all times.
We motivate and build loyalty and retention from our regular staff by offering good rates of pay and incentives when available. We believe that these people are the face of our client and therefore must be rewarded well to encourage high performance on every project we undertake.
